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Obviously Web surveys are not suitable for all projects. Voice Count does not recommend Web surveys for studies requiring the following:
- Statistical representation of specialized or low incidence markets such as low income consumers, elderly, ethnic, regional/local sampling, non-Internet users, low-incidence business targets, etc.; and
- Critical qualitative elements that require probing and clarifying open-ends.
Having spent nearly two decades overseeing large capacity field centers, Voice Count’s principals have a wealth of experience employing telephone interviews for data collection. Voice Count project managers and analysts--each with more than 10 years of experience--handle studies involving in-depth or executive level telephone interviews. For quantitative studies requiring more than 100 telephone interviews, we work with proven partners around the world who each have more than 15 years of experience in phone-based data collection services.
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