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| Product /Service: |
Mobile Phone Media Content |
| Analysis Categories: |
Trend Measurement, Needs Assessment, Segmentation |
| Target Audience: |
Mobile Internet Consumers |
| Methodology: |
Web surveys and online focus groups |
| Countries: |
US |
| Results Achieved: |
We conducted a Web survey with 1000 consumers regarding their Internet access behaviors using their cell phone or smart phone. Based on the study's findings, Voice Count developed and profiled six needs-based segments. To help support the quantitative findings and better understand behaviors and needs by segment, we followed up with eight online focus groups. The results helped our client prioritize go-to-market decisions for its mobile phone media content offerings. |
| Product /Service: |
State Lottery games |
| Analysis Categories: |
Awareness, Attitude and Behavior Tracking, Needs Assessment, Trend Analysis, Segmentation |
| Target Audience: |
Adult consumers |
| Methodology: |
Telephone interviews |
| Countries: |
US |
| Results Achieved: |
For eight years, Voice Count's principals managed a study twice-yearly that involved 1000 interviews with consumers to track trends in awareness, attitudes and behaviors among state residents when it comes to the state lottery organization and various games. |
| Product /Service: |
Digital Cameras |
| Analysis Categories: |
Concept Design Testing, Feature Trade-offs, Needs Assessment, Pricing, Demand Assessment, Market Simulation |
| Target Audience: |
Household decision makers |
| Methodology: |
Central location testing with focus groups |
| Countries: |
US, UK, France, Germany |
| Results Achieved: |
We invited a total of 650 consumers across six markets in four countries to a central location to review twelve cameras and camera concepts. The results revealed the tradeoffs consumers make between various digital camera features, and allowed us to identify the most popular camera configurations by lifestyle segment. Our client used the results to successfully develop its next generation product line. The results also allowed us to recommend the areas our client should aggressively target as opposed to maintaining place against competition. |
| Product /Service: |
Laptop PCs |
| Analysis Categories: |
Form Factor / Concept Design Testing |
| Target Audience: |
Household decision makers and small businesses |
| Methodology: |
Central location testing with focus groups |
| Countries: |
US |
| Results Achieved: |
Using our proprietary simulated retail environment, 151 participants evaluated and ranked 17 laptops which included our client's prototype models among competitive laptops already on the market. Breakout / follow-up focus groups allowed us to better understand rationale behind the rankings, which ultimately supported our clients go-to-market decisions regarding design and "look-and-feel" features such as colors and trimmings, surface textures, size perceptions, overall uniqueness, etc. |
| Product /Service: |
Home Desktop PCs |
| Analysis Categories: |
Form Factor / Concept Design Testing |
| Target Audience: |
Household decision makers |
| Methodology: |
Central location testing with focus groups |
| Countries: |
US |
| Results Achieved: |
Using our proprietary simulated retail environment, 153 participants evaluated and ranked 12 desktop PC models which included our client's prototype models among competitive models already on the market. Breakout / follow-up focus groups allowed us to better understand rationale behind the rankings, which ultimately supported our clients go-to-market decisions regarding design and "look-and-feel" features such as colors and trimmings, surface textures, size perceptions, overall uniqueness, etc. |
| Product /Service: |
Home & Laptop PCs |
| Analysis Categories: |
Demand Assessment & Feature Trade-offs, Positioning, Segmentation, Pricing, Choice Modeling, Market Simulation Development |
| Target Audience: |
Household decision makers |
| Methodology: |
Telephone interviews using Web for visuals |
| Countries: |
US, France, Germany |
| Results Achieved: |
We conducted 643 telephone interviews across three countries, using the Web to show visuals of desktop PCs and laptops along with varying feature and performance configurations that included price, processor, overall size and form factor, hard drive size, RAM, graphics and audio components. The results helped our client determine design priorities in its next generation of desktop PCs and laptops targeting consumers. |
| Product /Service: |
Smart Phones |
| Analysis Categories: |
Form Factor / Concept Design Testing, Feature Trade-offs, Paired Comparison Trade-Off Analysis, Needs Assessment |
| Target Audience: |
Household decision makers |
| Methodology: |
Telephone interviews using Web for visuals, with follow up online focus groups |
| Countries: |
US, France, Germany |
| Results Achieved: |
We conducted 200 telephone interviews using the Web to show visuals of existing smart phones and next generation concepts with varying form factor and feature configurations that included price, overall size, screen size, flip vs. no flip, sliders, and touch screen vs. keypad. Eight online focus groups were conducted in Phase 2 to support the quantitative findings and better understand consumer preferences. The results helped our client successfully design and market its next generation product line. |
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