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| Product /Service: |
Cloud-Computing Technologies and Services |
| Analysis Categories: |
Market / Opportunity Assessment, Trend Analysis |
| Target Audience: |
IT, Operations, Supply Chain and Manufacturing Directors in large multi-national companies that manufacture consumer package goods, high tech, and industrial products |
| Methodology: |
Web surveys |
| Countries: |
US |
| Results Achieved: |
Based on 130 completed Web surveys, we delivered data and insights surrounding the use of cloud-based technologies and services today, and plans for future implementation. This includes priorities for current and planned collaboration with regard to supply chain, finance and commerce management initiatives, and the extent to which cloud-based technologies will be used to optimize on-premise IT investments or extend IT capabilities externally. |
| Product /Service: |
Data Management In the Finance Industry |
| Analysis Categories: |
Trend Measurement, Needs Assessment |
| Target Audience: |
IT, business intelligence and line of business management among large finance companies |
| Methodology: |
Web surveys and online focus groups |
| Countries: |
US, UK, Germany, France |
| Results Achieved: |
By conducting 240 Web surveys and six online focus groups, we delivered information to help our client better understand how various segments of the finance industry plan to manage and share internal data used across functions for operational support and decision support such as analytics and reporting for tactical business decisions. |
| Product /Service: |
Online Storage Solutions |
| Analysis Categories: |
Needs Assessment, Concept Testing, Feature Trade-offs |
| Target Audience: |
Large business IT managers |
| Methodology: |
Telephone interviews |
| Countries: |
US, UK, France, Germany, Belgium, Switzerland and The Netherlands |
| Results Achieved: |
Based on 250 telephone interviews, we developed a thorough understanding of the current environment and expected future needs of our client’s customers, and tested six online storage concepts using the Web for visuals. This study's results assisted in developing marketing and product development strategies surrounding cutting edge data storage solutions worldwide. |
| Product /Service: |
Workgroup Storage and Information Management |
| Analysis Categories: |
Needs Assessment, Concept Testing, Idea Generation |
| Target Audience: |
Line of business managers, IT managers, VARs |
| Methodology: |
In-person in-depth interviews on-site |
| Countries: |
US |
| Results Achieved: |
We conducted 60 in-person interviews at the sites of 45 different companies to test eight storage management concepts. The results of this study gave us an excellent understanding of storage, data access and information needs and preferences by vertical market and company size. We identified the most preferred concepts, how they can be improved, and a ‘hot’ list of priorities for the client in making go-to-market decisions. |
| Product /Service: |
Network Servers |
| Analysis Categories: |
Segmentation, Demand Assessment |
| Target Audience: |
Large business IT |
| Methodology: |
Telephone interviews |
| Countries: |
US |
| Results Achieved: |
Based on interviews with 502 IT and data center decision makers, we identified five product-based business segments that helped our client design the optimal number of model configurations within its server product line. |
| Product /Service: |
Desktop PCs |
| Analysis Categories: |
Form Factor / Concept Design Testing |
| Target Audience: |
Small to medium-sized business IT decision makers |
| Methodology: |
Central location testing with focus groups |
| Countries: |
US |
| Results Achieved: |
We conducted eight central location tests with break-out focus groups in four US markets. We answered key product development questions for next generation product design, including how the form factor decision is made, what drives this decision and what form factor will create a buzz in the marketplace. |
| Product /Service: |
Network Management Solutions |
| Analysis Categories: |
Needs Assessment, Idea Generation, Positioning |
| Target Audience: |
Medium- to large-sized business IT managers |
| Methodology: |
Focus groups |
| Countries: |
US |
| Results Achieved: |
We conducted 12 focus groups to better understand the needs and challenges in managing networks, servers and client workstations. The results helped our client successfully develop and market their next generation suite of network and desktop management software products. |
| Product /Service: |
Remote Network Management Tools |
| Analysis Categories: |
Demand Assessment, Feature Trade-offs, Segmentation, Market Sizing |
| Target Audience: |
Value added resellers of networking products and services |
| Methodology: |
Telephone interviews |
| Countries: |
US, UK, France, Germany, South Korea, China, Singapore, Australia, Brazil, Mexico, Argentina |
| Results Achieved: |
We conducted 1,010 telephone interviews and 554 in-depth interviews (using the Web for visual stimuli) among value added resellers to ultimately gauge the level of opportunity that exists for a remote network management solution to be used by resellers. The results of this study helped our client further develop its service program and define its pricing structure and model, and estimate volume potential across seven segments. |
| Product /Service: |
Reseller Certification System |
| Analysis Categories: |
Satisfaction / Loyalty |
| Target Audience: |
CRM software resellers and end customers |
| Methodology: |
Web surveys |
| Countries: |
US, Germany, France, Belgium, The Netherlands, Mexico, Argentina, Chile, Venezuela |
| Results Achieved: |
Voice Count designed a fully automated Web-based system designed to take software resellers through a testing process to see whether they qualify as an industry-specific certified reseller. Through this process, customers complete surveys about their reseller's performance with regard to installation and on-going services. An algorithm automatically computes a score from customers' responses to determine whether their reseller is approved for certification. Presented in six languages, the secure transaction-based system is used today by resellers all over the world to invest in our client's certification program. |
| Product /Service: |
Process Engineering Software |
| Analysis Categories: |
Needs Assessment, Idea Generation |
| Target Audience: |
Directors of Engineering among oil and chemical manufacturers and engineering construction firms |
| Methodology: |
Focus groups |
| Countries: |
US |
| Results Achieved: |
Voice Count assessed remote collaboration needs and needs for other various features to help our client identify the most important next generation software enhancements. Our client used the results to prioritize development strategies and determine the optimal bundling design for their next generation suite of products. |
| Product /Service: |
Central Packaging Database System |
| Analysis Categories: |
Needs Assessment, Concept Testing, Idea Generation, Message Development, Positioning, Segmentation, Market Sizing |
| Target Audience: |
CIOs, IT Directors, Supply Chain Directors, Directors of Operations, Plant Managers, Logistics, Procurement and other Line of business managers of Fortune 1000 manufacturers |
| Methodology: |
Focus groups and In-depth telephone-Web interviews |
| Countries: |
US |
| Results Achieved: |
This multi-phase qualitative-quantitative study with 15 focus groups and 200 in-depth telephone-Web interviews was conducted to better understand existing challenges and unmet needs for a centralized system designed as a repository for packaging, labeling, and various shipping information to streamline the package shipment process at the plant level and throughout the supply chain. The results helped our client finalize product configuration and pricing, and strategic promotional strategies for a successful launch. |
| Product /Service: |
High-speed Network Printers |
| Analysis Categories: |
Demand Assessment / Feature Trade-offs, Pricing, Market Sizing and Segmentation |
| Target Audience: |
Large company IT decision makers, department managers and end users |
| Methodology: |
Web-based telephone surveys |
| Countries: |
US |
| Results Achieved: |
We programmed a highly dynamic menu driven Web survey that simulated an actual online transaction-based ("shopping cart") Web site with photos of six printer configuations including prices and various features. We then recruited participants by telephone to the site to review concepts and provide feedback both online and by phone. Based on a total of 355 completed surveys, we identified the most preferred printer and printer finishing device configurations and their optimal price points to maximize revenue and profit. |
| Product /Service: |
ERP Systems and Services |
| Analysis Categories: |
Market / Opportunity Assessment, Trend Analysis |
| Target Audience: |
Directors & Managers of Supply Chain, Distribution, Manufacturing, Operations, & Logistics for Large Enterprises ($1B+) in Consumer Products, Food / Beverage, Industrial and High Tech products |
| Methodology: |
Web surveys |
| Countries: |
US, UK, France, Germany, Brazil, Russia, India and China |
| Results Achieved: |
Based on 677 completed Web surveys, we delivered information to help our client better understand the future direction of distribution channel applications and strategies in large corporations, including best and worst practices, use of internal vs. 3rd party services, regional compliance challenges, and penetration in emerging countries. |
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